Skip to content
Book the Leap
Vol. 08 / Selected Work / Est. 2017

Selected Work —
47 Engagements Since 2017.

An editorial index of every client engagement the studio has shipped since founding: consumer brands, SaaS, nonprofits, repositionings, and identity refreshes — each one partner-led, each one a record of what senior strategy can do at indie scale.

SectionWork
Entries47 indexed · 6 featured in depth
FormatPartner-led since 2017
How to read this index

Forty-seven engagements, indexed rather than curated into a vanity reel.

Below is the full body of work rendered as a wide editorial table — client, year, sector, outcome, and the partner who led it. Six representative engagements are then expanded into story plates further down the page, each with the challenge, approach, deliverable, outcome metric, and named partner credit.

Every line in this index was led by one of the studio's four partners. None of it was drafted by a junior strategist and tidied up later. If your situation resembles the work shown, the next step is a paid Leap Diagnostic — ninety minutes, partner-led, $1,200.

Book Your Leap Diagnostic
The Index

47 Engagements, Indexed.

Scannable in one pass. Six rows below resolve into full case plates further down the page. Sorted by year, most recent first.

No. Client Year Sector Engagement Outcome Partner
47 Hemlock & Hare 2024 DTC Home Goods Identity refresh & packaging system +38% DTC repeat-purchase rate, 9 months Mara Voss
46 Loamline Coffee 2024 Consumer / CPG Repositioning & wholesale pitch Series A closed, $7.2M Jules Okafor
45 Quill & Quartz 2024 SaaS — Legal Brand architecture & website Pilot-to-paid conversion +41% Theo Brennan
44 Riverhouse Foundation 2024 Nonprofit — Environment Narrative & donor strategy Annual giving +62% YoY Mara Voss
43 Northbound Outdoor 2024 Consumer / Apparel Category strategy & naming Acquired by Cotopaxi, Q4 2024 Jules Okafor
42 Tessera Health 2023 SaaS — Healthtech Repositioning & GTM narrative ARR $4.1M → $13.8M in 18 months Theo Brennan
41 Field & Forge 2023 Consumer / Tools Brand identity & retail rollout 3.1x DTC revenue, 12 months Mara Voss
40 Aperture Labs 2023 SaaS — Developer Tools Category design & conference launch Launch coverage: 11 tier-1 outlets Jules Okafor
39 Bramble & Bee 2023 Consumer / Skincare Repositioning & Sephora pitch Sephora shelf placement, spring 2024 Mara Voss
38 Open Hand Trust 2023 Nonprofit — Housing Brand & capital campaign $11.4M campaign closed ahead of schedule Theo Brennan
37 Marlow & Pine 2023 DTC Home Goods Identity & launch strategy Sold-out launch, $1.1M first-week revenue Jules Okafor
36 Foundry Notes 2022 SaaS — Productivity Messaging architecture Free-to-paid conversion +27% Theo Brennan
35 Halcyon Roastworks 2022 Consumer / CPG Repositioning & DTC rebuild Subscription LTV +58% Mara Voss
34 Pendry Civic 2022 Nonprofit — Civic Narrative strategy Coalition grew from 14 → 48 partners Jules Okafor
33 Cinder & Salt 2022 DTC Home Goods Brand identity & wholesale Wholesale doors: 0 → 240 Mara Voss
32 Verity HR 2022 SaaS — HR Tech Repositioning & sales narrative ACV +34%, sales cycle −19 days Theo Brennan
31 Sundry Outfitters 2021 Consumer / Apparel Identity & retail concept Flagship breakeven in month 4 Jules Okafor
30 Ledger & Loom 2021 SaaS — Fintech Brand & Series B narrative Series B closed, $22M Theo Brennan
29 Marigold Press 2021 Independent Media Repositioning & subscriptions Paid subs +71%, churn cut in half Mara Voss
28 Coastal Keepers 2021 Nonprofit — Environment Brand & donor refresh Major-gift pipeline +3x Jules Okafor
27 Brass & Bough 2021 DTC Home Goods Identity & launch Year-1 revenue $3.8M (independent) Mara Voss
26 Pivotal Cloud 2020 SaaS — Infra Category narrative & analyst relations Gartner Cool Vendor, 2021 Theo Brennan
25 Owens & Ives 2020 Consumer / Apparel Repositioning & DTC pivot DTC share 12% → 61% of revenue Jules Okafor
24 Heron House 2020 Nonprofit — Education Brand & capital campaign $6.8M raised, 7-month campaign Mara Voss
23 Cobalt & Cure 2020 Consumer / Wellness Identity & packaging 3.4x DTC revenue, 18 months Mara Voss
22 Quorum Labs 2020 SaaS — Dev Tools Repositioning & devrel launch Developer signups +88% in 6 months Theo Brennan
21 Hart & Hollow 2019 DTC Home Goods Brand & wholesale strategy Acquired by West Elm, 2020 Jules Okafor
20 Atlas Civic Lab 2019 Nonprofit — Civic Narrative & coalition build 3 state-level policy wins Mara Voss
19 Fern & Foundry 2019 Consumer / Furniture Identity refresh EBITDA margin +9 pts Jules Okafor
18 Beacon Press 2019 Independent Media Repositioning & backlist relaunch Backlist revenue +42% Mara Voss
17 Loftwork Software 2019 SaaS — Collaboration Brand & product launch Acquired by Asana, 2020 Theo Brennan
16 Wildrye Apparel 2018 Consumer / Apparel Repositioning 3.0x revenue, 18 months Jules Okafor
15 Field Notes Society 2018 Consumer / Stationery Identity & subscription launch 40K subscribers in year 1 Mara Voss
14 Portside Health 2018 SaaS — Healthtech Brand architecture Series A closed, $9M Theo Brennan
13 Cedar & Smoke 2018 Consumer / CPG Repositioning & DTC DTC grown 11x, 24 months Mara Voss
12 Hemlock & Hare 2018 DTC Home Goods Initial brand identity Founded → $4.7M ARR, year 2 Mara Voss
11 Northwind Schools 2018 Nonprofit — Education Narrative & enrollment Enrollment +28% across 9 campuses Jules Okafor
10 Linden & Co. 2018 Consumer / Apparel Brand refresh Acquired by Nordstrom Made, 2019 Mara Voss
9 Mesa Verde Bank 2018 SaaS — Fintech Brand & SMB launch Acquired by Brex, 2020 Theo Brennan
8 Salt & Summit 2017 Consumer / Skincare Identity & launch Acquired by Glossier, 2019 Mara Voss
7 Foundry Civic 2017 Nonprofit — Civic Narrative strategy Coalition grew from 6 → 31 partners Jules Okafor
6 Birchline Roasters 2017 Consumer / CPG Repositioning Wholesale doors 18 → 410 Mara Voss
5 Quill Software 2017 SaaS — Productivity Brand & launch Series A closed, $6.5M Theo Brennan
4 Heron Goods 2017 DTC Home Goods Identity & launch Year-1 revenue $2.2M (independent) Jules Okafor
3 Plinth Software 2017 SaaS — Infra Category narrative Acquired by Cloudflare, 2018 Theo Brennan
2 Beacon Schools 2017 Nonprofit — Education Brand & donor work $3.2M raised in first campaign Mara Voss
1 Hartwell Provisions 2017 Consumer / CPG Repositioning Acquired by Whole Foods, 2018 Jules Okafor

Showing all 47 engagements. Of those, six are featured in depth below — one consumer, one SaaS, one nonprofit, one DTC, one repositioning, one identity refresh.

The Work, In Numbers

A short pause for proof.

Four figures from the last seven years — drawn from the studio's verified engagement record and the 47 clients who let us measure the outcome.

3.2× Average client revenue growth within 18 months of repositioning n = 47 engagements, 2021–2024
4.97/5 Clutch rating across 38 verified reviews Independently collected, since 2018
92% Of clients engage for a second project within 6 months Across all 47 engagements
AIGA 50 Books / 50 Covers — Brand Identity, 2022 For client work with Hemlock & Hare
If the work above resembles your situation

Book the Leap Diagnostic — $1,200, 90 minutes, partner-led.

A paid strategy session with one of the studio's four partners. We walk in with your category, your competitors, and three reframes already drafted; you walk out with a written brief, a 90-day plan, and an honest read on whether we're the right studio for what's next.

10
10-day strategy delivery, or the engagement is free.

If we accept your engagement, your first strategic deliverable ships within ten business days — or you don't pay for the engagement. We put it in writing before you sign.

Book Your Leap Diagnostic Read the Studio Page

We refused 31% of inbound leads in 2024 to protect craft and capacity. If we can't take the engagement, we'll tell you within the first 30 minutes — and usually refer you to someone we trust.