Frog Sink House is a four-person studio giving growth-stage founders the kind of thinking a $400K consultancy would — at indie-studio speed, partner-led end to end. One paid 90-minute diagnostic decides whether we should work together.
A short cross-section of partner-led work across consumer and SaaS — names withheld where the engagement is still under NDA, or where the founders prefer anonymity. Process, artifacts, and outcomes are real.
A 14-year-old direct-to-consumer home goods company had outgrown its original founder-led positioning. We rewrote the category frame, rebuilt the verbal identity, and shipped a full visual system over nine weeks. The leadership team kept their voice — the market finally heard it.
A Series B vertical SaaS was being out-marketed by horizontal incumbents using the same three words. We ran a partner-led category audit, drafted the new frame, and built the messaging architecture that the sales team now runs on. Closed-funnel narrative, rebuilt from the ground up.
A consumer wellness founder had a remarkable origin that no one outside the company knew. We turned it into a written and visual narrative system the team can deploy across investor decks, packaging, and recruiting. A story that finally moved at the speed of the company.
A premium CPG brand was about to launch its second SKU in a new category, and the original identity wouldn't carry it. We redesigned the system as a flexible architecture — wordmark, palette, type, packaging logic — so the brand could grow without re-branding every eighteen months.
Four editorial chapters — from the first paid 90-minute diagnostic to a strategy you can ship inside ten working days. No mystery, no scope creep.
A working session with one partner and one founder or CMO. We pressure-test your positioning, identify the two or three structural issues holding the brand back, and write up a written brief the same week. The $1,200 is credited toward any engagement that follows within 90 days. If we aren't the right fit, you leave with a real diagnostic and a list of next steps either way.
If the diagnostic points toward a real engagement, we draft a short scope: the question we are answering, the artifacts we will ship, the price, and the date they ship by. No junior handoff. No layered estimates. You will know, by Friday of week one, what the next eight to twelve weeks will cost and what you will hold at the end of them.
Every engagement is built around a written deliverable — a positioning, a narrative system, a category frame, an identity architecture. We commit to a delivery date inside ten working days of kickoff. If we miss it, the engagement is free. We have not missed it. The strategy arrives as a finished artifact, not a slide deck of possibilities.
A strategy that sits in a Notion folder is not a strategy. We sit with your team — sales, product, marketing, investor relations — until the new frame is in their mouths and on their decks. Most engagements close with a working session, a recorded walkthrough, and a written playbook your team can hand to the next hire without us in the room.
We started Frog Sink House in 2017 after a combined eighteen years inside R/GA, Pentagram, and two holding-company networks. We left because the work we liked doing — slow, senior, partner-led thinking — was getting harder to deliver inside those structures, and the founders we respected most were getting quoted $400K retainers for it.
So we built the studio we wanted to hire from. Four full-time partners. Two trusted fractional collaborators, named in the scope when they are on your work. No associate strategists, no interns, no production department. Every artifact that leaves the studio has been touched by one of the four of us.
That structure has a cost. It means we cannot take every inbound. In 2024 we declined thirty-one percent of the leads who came through the door — usually because the work was interesting but the timing was wrong, or because the brief was actually a brief for a different kind of studio. We would rather send you to a peer than take your money and hand the work to a junior.
If you are a Series A–C founder or a CMO running a $2M–$50M ARR brand, and you need senior thinking more than you need a large team, the Leap Diagnostic is the most efficient way to find out whether we are the right studio for your leap. Ninety minutes, one partner, a written brief, $1,200 — credited if we go on to work together.
