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Book the Leap
Vol. 08 / Strategy Studio / Est. 2017

Four partners. One studio. Zero juniors on your work.

Frog Sink House is a deliberately small strategy studio. Every engagement is led by a partner, every recommendation is signed by the person who wrote it, and the calendar is protected so the thinking stays sharp.

A four-person studio in Portland and Lisbon. Founded in 2017 by former R/GA and Pentagram strategists. We turn down roughly a third of the briefs that land in our inbox — not because we’re precious, but because protecting capacity is the only honest way to keep the partners on the work.

The studio was built on a quiet premise: that growth-stage brands deserve the same caliber of strategic thinking a $400K consultancy would sell them, delivered with the speed, taste, and accountability only a senior team can offer. Four full-time partners. Two trusted fractional collaborators. Zero junior strategists on client engagements, ever. We ship brand strategy, positioning, and identity systems for Series A–C consumer and SaaS companies between $2M and $50M ARR — and we’d rather lose the pitch than win it on terms that compromise the craft.

Headquartered in Portland, Oregon, with a satellite studio in Lisbon, the four partners work across one shared calendar and one shared standard. What you book is who shows up.

The numbers, since you’re going to ask

A receipt, not a boast.

61%

Operating margin held above this figure for three consecutive years.

4.97/5

Average rating across 38 verified Clutch reviews.

47

Active and completed client engagements since the studio opened in 2017.

31%

Of inbound leads we refused in 2024 — to protect craft, capacity, and the calendar.

Average engagement value $48,000. Minimum $18,000. Ninety-two percent of clients return for a second project within six months.

What you actually get

01 — The Guarantee

A signed 10-day strategy delivery, or the engagement is free.

Every Leap Diagnostic is contractually scoped to a ten-business-day turnaround. If the partner-led deliverable lands late, the $1,200 is refunded in full. We’ve shipped forty-seven engagements on this promise since 2017 — not because we’re fast, but because a four-person studio doesn’t have anywhere to hide.

A signed strategy document on a desk beside a fountain pen
The guarantee is a clause, not a slogan.
02 — The Canvas

Brand Leap Canvas — the open-source framework we built the studio around.

Before we sell anyone a strategy, we publish the thinking. The Brand Leap Canvas is the single-page diagnostic our partners use on every engagement, released under Creative Commons and downloaded more than 14,000 times by in-house teams, agencies, and founders running their own repositioning.

  • One page, printed or digital.
  • Eleven prompts covering positioning, narrative, and offer.
  • Used by 200+ in-house teams as a shared working language.
Download the Canvas

“You hire a strategy studio expecting a deck. Frog Sink House sent a partner, three times, with the same calm opinions. We left with a positioning we could actually defend in a board meeting — and a year later, the language was still in our contracts. That’s the test most agencies fail.”

Founder, Series B consumer brand · Portland, OR