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Book the Leap
Vol. 08 / Strategy Studio / Est. 2017

The Leap Diagnostic. Ninety minutes with a partner. A decision memo in ten days. $1,200.

A finite, priced, senior-led engagement — not a discovery call, not a free consult. One partner, one strategic question, one document you can hand to your board. Booked, paid, and delivered before the quarter closes.

Book Your Leap Diagnostic — $1,200 See the 90-Minute Agenda
  • 90 minworking session with a partner
  • 10 daysto the decision memo, guaranteed
  • $1,200flat fee, billed once
Self-Selection

Who the Leap is for — and who it isn't.

We turn away roughly a third of inbound leads to protect craft and capacity. The frame below is honest, not salesy. Read it before you book.

This is for

Series A–C founders and CMOs with a real strategic question.

  • Brands between $2M and $50M ARR that need senior strategy thinking without a $400K retainer.
  • Teams weighing a repositioning, a category entry, a pricing reset, or a brand architecture decision.
  • Leaders who want a partner in the room — not a junior strategist reading a deck.
  • Operators who can act on a decision memo in the same quarter they buy it.
This is not for

Early ideation, free consulting, or vendors pitching the studio.

  • Pre-seed founders still searching for product–market fit. We can't strategy your way to a wedge.
  • Anyone looking for a free 30-minute brainstorm. The Leap is paid because the work is real.
  • Agencies, vendors, and platforms trying to sell into the studio. Please don't.
  • Brands that want a pitch deck, a logo, or media buying. We don't do production. We're strategy and identity only.
The 90 Minutes — and the Ten Days After

Four chapters. One memo. No ambiguity about what you're buying.

The session is built like a chaptered book: intake, working session, memo, follow-through. Each chapter has a deliverable, so the $1,200 reads as scope — not mystery.

  1. I.

    Intake — 72 hours before the session.

    You send a four-page brief: company context, the strategic question in one sentence, three to five competitors, and any internal documents that matter. A partner reads it twice. We come to the call with hypotheses, not from scratch.

    Deliverable: a working hypothesis document, sent to you 24 hours before the call.
  2. II.

    The 90-Minute Working Session.

    Live, on video, with one partner. No junior in the room. We pressure-test the hypothesis, name the actual decision in front of you, and map the three moves that would resolve it. You leave the call knowing what you think — and what you don't yet know.

    Deliverable: a recorded session link and a one-page decision frame, in your inbox the same day.
  3. III.

    The Decision Memo — delivered in ten days.

    A 12-to-18-page document written by the partner who sat in the room. It contains the recommendation, the reasoning, the three moves, the risks, and the metrics we'd watch. It is the document you hand to your board, your co-founder, or your investors. No agency sheen — editorial clarity.

    Deliverable: a PDF decision memo, delivered within ten working days, guaranteed.
  4. IV.

    Follow-through — thirty minutes, two weeks later.

    A complimentary check-in call two weeks after the memo lands. You've read it. Your team has read it. We walk through what shifted, what didn't, and whether a longer engagement makes sense. If it doesn't, we tell you that too.

    Deliverable: a 30-minute follow-through call, included. No upsell pressure.
Provenance

Why a four-person studio can charge $1,200 for ninety minutes.

The Leap Diagnostic isn't an experiment. It's the framework that built our 47 engagements — and the framework 200+ in-house teams now run on their own.

4.97/5

Across thirty-eight verified Clutch reviews.

Senior buyers, unedited reviews, no agency-review-swap arrangements. The rating that survives a real procurement process.

100%

Partner-led since 2017. Zero junior strategists on client work.

Four full-time partners. Two fractional collaborators. No pyramid. The person you book is the person who shows up — and the person who writes your memo.

200+

In-house teams now run the Leap Diagnostic framework themselves.

We open-sourced the Brand Leap Canvas in 2022. It has been downloaded more than 14,000 times. The method has outgrown the studio — and that's the point.

Fine Print, In Plain Language

The six questions a serious buyer asks before paying $1,200 sight-unseen.

Who actually attends the ninety minutes?
One partner — the person who will write your memo. Occasionally a second partner joins for a portion of the call if the question spans strategy and identity. There are no junior strategists, no observers, and no account managers in the room.
What happens if the memo arrives late?
It doesn't cost you anything extra — it costs us the engagement. The Leap is delivered within ten working days of the session, or the $1,200 is refunded in full. We have not missed that window since 2021.
Who owns the intellectual property in the memo?
You do, in full, the moment we deliver it. The frameworks and methods behind it (the Leap Diagnostic, the Brand Leap Canvas) remain ours — but the recommendation, the reasoning, and the written output are yours to publish, share with your board, or hand to investors without restriction.
Does the Leap convert into a longer engagement?
Sometimes. About 39% of Leap Diagnostics lead to a second project within six months — usually a repositioning, a brand identity system, or a category strategy sprint. We will tell you plainly during the follow-through call whether that is the right move. If it isn't, we point you somewhere better.
How do I schedule, and what is the refund policy?
You book a slot directly through the calendar below — no back-and-forth email. We hold the time for 24 hours while payment clears. Full refund up to 72 hours before the session; 50% refund within 72 hours; no refund for no-shows, because the partner has already done the intake work.
What if my question isn't a fit for a single session?
Tell us in the intake brief and we'll be straight with you during the hypothesis review. If the question genuinely needs a four-week engagement, we will say so — and credit your $1,200 toward that engagement. We don't take the money and pretend we can answer a question that requires a different format.
Book the Leap

$1,200. One partner. Ten days to the memo. The booking is below.

Pick a ninety-minute slot that works. You'll get an intake brief within an hour. Sessions are confirmed within one business day.

Flat fee, billed once 10-day delivery, guaranteed or refunded 100% partner-led
You'll be invoiced within one business day. Sessions confirm on payment.

Prefer email? Write to [email protected] or call +1 (503) 555-0184. We reply within one business day.